Phoenix Benedict is a
pioneer in the audio branding arena with
numerous film and TV titles under his belt.
His music focuses on the human aspect
articulated through digital media, thereby
creating identity and connection. At the age
of 9 Phoenix started to write songs, by
Grade 8 he was already composing
Beethoven-inspired ‘storms’ on the piano,
improvising to his audiences’ delight. After
school Phoenix studied various music styles,
focusing on film and TV work. In 2008 he
debuted his first musical theatre work at a
private school in Johannesburg, whereafter
he was awarded a Masters in Music
Composition and Audio Branding from the
University of the Witwatersrand. Phoenix
currently owns and runs an audio branding
laboratory consulting with branding agencies
on audio brand research, assessment and
audio brand creation.
Phoenix produced, composed and performed his
debut album ‘Omnium’ as a means to showcase
his love of merging existing music styles
into catchy and fascinating variants.
‘Omnium’ is Latin for ‘all sorts’, referring
to the intentional merging of different
music features into more personal
soundscapes. These soundscapes are perfect
for usage during driving, meditation, dinner
parties, waking up in the morning to and
also perfect for making love to, and even
reflexology.
Phoenix intends that each listener will make
the music work in whichever context the
listener sees fit, thereby appropriating the
soundscapes on a personal level that can
become part of the listener’s personal
culture.
Audio branding résumé includes:
SABC 1 (‘Shakespeare: Death of a Queen’,
2008), SABC 2 (‘House of Love’, 2008 and
‘Muvhango’,2004), M-Net (‘CANSA Shavathon’,
2004) as well as films (‘Bloedgrond’,2005;
‘Modder Koffie’, 2005; ‘Tracks’, 2005, and ‘Vimba’,
2006).
Track 1: Earth Song
I believe this track encapsulates the joyful
energy that a true South African morning
exudes.
Track 2: Walk free Stand tall
This track is aimed at making you feel that
you’ve got what you need to face this day.
Track 3: Passion
I intended to create a soundscape that tells
a love story with a happy ending.
Track 4: Dawn
This track is perfect for waking up to.
Track 5: Minor Sonata
This track is aimed at helping you feel that
the world is your oyster and that you can
achieve your goals.
Track 6: Core
This soundscape is aimed at helping you
centre yourself and connect to the inner
you.
Track 7: Balm
I believe we all need healing in some way or
another. This soundscape intends to create
an energy that helps you feel receptive to a
restorative energy.
Track 8: NeoMorph
This track features a mixture of strong
grooves, a happy mood and some comical
sounds. It should brighten up your day as
you find your way through traffic.
Track 9: Hero
I mixed existing samples with various
digital instruments to create a more
commercial ‘musique concrete’ soundscape.
Create your own heroic story to this track.
(‘Once upon a time there was a
prince/princess who felt that…)
Track 10: Rebirth
This track is aimed at lifting you up when
you feel the world is against you. Imagine
you are being reborn into a stronger, wiser
and more connected you.
Track 11: Prophecy
We all love to hear that good things are
about to happen in our lives. Imagine this
soundscape is a prophecy that blesses you
with all that is good, wholesome and needed
in your life right now.
Track 12: Let Go
Sometimes we need to let go and trust that
we will be just fine no matter what. This
track focuses on the sadness of letting go.
Track 13: Walk free Stand tall Remix
After you say goodbye to some things that
were holding you back, it is time to pull
your chin up, look ahead to a new beginning.
This track enforces a new, stronger you,
ready for today.
Phoenix Benedict is a
pioneer in the audio branding arena with
numerous film and TV titles under his belt.
His music focuses on the human aspect
articulated through digital media, thereby
creating identity and connection. At the age
of 9 Phoenix started to write songs, by
Grade 8 he was already composing
Beethoven-inspired ‘storms’ on the piano,
improvising to his audiences’ delight. After
school Phoenix studied various music styles,
focusing on film and TV work. In 2008 he
debuted his first musical theatre work at a
private school in Johannesburg, whereafter
he was awarded a Masters in Music
Composition and Audio Branding from the
University of the Witwatersrand. Phoenix
currently owns and runs an audio branding
laboratory consulting with branding agencies
on audio brand research, assessment and
audio brand creation. 
