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Phoenix Benedict and Audio Branding |
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How does it all work?
Well, the way in which, for example, the
bass drum is used relates to whether you are
listening to hip-hop or rhythm and blues.
With a few subtle yet calculated changes in
the positioning of the hi-hats, an artist
can create a new version of hip-hop and
thereby own a unique sound, and consequently
be identified by that sound anywhere,
anytime. This is of course a very simplified
example.
The actual process of creating a unique
sound for any product – be it a film or a
new boy band – is more complicated and
involved, yet when it is done right it makes
the world of difference.
Marrying science and art, Phoenix Benedict
hope to successfully create, oversee and
produce audio brands for successful and
award-winning corporate and brand audio
brands, adverts, Oscar winning films and
Grammy winning artists and aims to be the
prime audio brand consultants for the audio
branding of the 2010 Soccer World Cup, as
well as the 2012 London Olympics.
Branding products, experiences and people is
what Phoenix Benedict passionately does
best.
Please feel free to contact us to set up a
meeting to discuss your audio branding and
start training your product or service to
express its unique audible identity. |
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