Audio Branding Examples
 
Audio Brands for Films, TV, Events and Corporate Shows
1. ‘Sawubona Jozi’ (lifestyle product’s audio brand) [01:25]
2. ‘Take charge!’ (empowerment series’ audio brand) [00:52]
3. ‘Kalahari Energy’ (consumable product’s audio brand) [00:13]
4. ‘Miss SA’ (beauty pageant’s audio brand) [00:20]
5. Financial service to younger market (radio programme’s audio brand) [00:40]
6. Middle Eastern fashion range (clothing label’s audio brand) [00:15]
7. ‘Heroine’ (Excerpt from soundtrack to ‘Tracks’,
a locally produced film that won Best International Short Film Category in New York, 2005)
[01:06]
8. ‘Cosmic Journey’ (spa treatment’s audio brand) [01:09]
9. ‘Introspection’ (Excerpt from soundtrack to ‘Modder Koffie’, a locally produced film aired numerous times on M-Net) [01:00]
10. ‘AIDS: Love and Loss’ (community awareness project’s audio brand) [01:34]
11. ‘Muvhango’, TV series, SABC 2, 2005 (Audio Brand Consultant) [01:03]
12. ‘Vimba’, Short film, SABC 1, 2006 (Audio Brand Consultant and Creator) [00:43]
13. ‘House of Love’, Feature film, SABC 2, 2007 (Audio Brand Contributor) [01:00]
14. ‘Death of a Queen’, TV series, SABC 1, 2008 (Audio Brand Creator: Logo) [00:10]
15. ‘Death of a Queen’, TV series, SABC 1, 2008 (Audio Brand Creator: Theme) [00:54]
 
Commercial Audio Environments
16. Customer service, throughout the day (Telephonic ‘on hold’ audio brand) [00:22]
17. Up-market shopping mall, early morning and late afternoon (Mall ID audio brand) [00:42]
18. Electronic specialist shop, peak-time (In-store audio brand) ] [00:34
19. Interactive ‘Lost World’ theme park, at night (Public leisure space audio brand) [1:30]

All audio brands logos included are created, arranged and produced by Phoenix Benedict, unless otherwise indicated. Phoenix Benedict Aesthetics cc owns all audio brand excerpts and the copyright thereof. These rights are administered by SAMRO, 2009.