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Audio Brand Creation |
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The audio branding
process takes up to a few weeks after which
a presentation reveals a variety of selected
options. These are reached by an intense and
involved process of signifier selections and
their socio-cultural associations, the
brand’s ‘core values’ and ‘mission
statement’, the target audience and its
socio-economic influence, the associated
affections with selected options and how it
all becomes congruent in terms of being a
viable, unique audio brand.
At this point Phoenix Benedict
invites the client to share in the final
decision making process, based on all the
audio brand values and the final suggested
audio brand options in the presentation.
Payment for an audio brand creation is set
out at the beginning of the consultation
process and payments are done as laid out in
the consultation section above. With a
larger audio branding project such as a film
or a TV series for example, the fee will be
adapted accordingly. A number of
presentations will be necessary by the very
nature of the more extensive medium. Yet, if
a radio station requires a logo tune (i.e.
an audio brand sound), three sessions (an
initial meeting, a presentation and the
final assessment) will generally be
sufficient. In order to maintain staying
ahead of the game it is important to pay
attention to all aspects of the branded
project’s needs and the specific brand’s
ever-evolving target audience – all the more
reason to invest in audio branding services.
Phoenix Benedict’s legacy is
sustained and it is increasing its lead in
audio branding by maintaining excellent,
passionate, thoughtful, and world-class
service to all clients and branding
projects.
Contact Phoenix Benedict today for a
quotation, to set up a consultation or even
just to chat about audio branding and how it
could possibly add value to your business
and branding/multi-media clients and their
respective projects. |
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