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Audio Branding Consultation |
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Everything has a sound
that makes it unique. Audio branding
releases this sound, allowing every brand a
means of audio expression, enhancing its
identity and prolonging its impact.
Through audio expression, a product or
service can express its attraction values,
highlight its unique selling point and
provide a valuable means for emotional
transference – allowing any product or
service to “sing” its own praises. For
example, branches of commercial centres such
as bank branches, social centres like
churches and country clubs, and public
social events like world cup and
international events, are just some of the
services that will benefit from the
expressive freedom offered with audio
branding.
While TV and radio are usually seen as
vehicles of audio branding, we at Phoenix
Benedict believe sound can and should be
carried through more diverse media. As every
product is connected to its audio brand,
every product placement structure, such as
the shelves in retail shops, and even the
shop itself, can incorporate its own sound
(audio brand range) instead of a generic
playlist or radio feature.
Phoenix Benedict helps clients to
identify their product or services, unique
sound, develops it and advises as to the
best means of audio transportation. During a
period of consultation with clients,
Phoenix Benedict assesses the brand’s
intentions, values and promises, enabling an
accurate assessment of the sounds, and
melodic, harmonic and rhythmic patterns best
suited for integration with the branding.
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